OP is flat out wrong. Some SKUs got value engineered to be less durable over time to keep up with inflation (or material costs, i.e. solid wood is just more exp

OP is flat out wrong. Some SKUs got value engineered to be less durable over time to keep up with inflation (or material costs, i.e. solid wood is just more expensive now), i.e. expedite->kallax, billy. But new SKU enabled by new tech/manufacturing processes like their power coated steel / stamped metal pieces are absurd dollar per quality relative to engineered or even solid wood. Of course it's not to everyone's taste, but fundamental reality if ones taste is solid wood, that material is no longer abundant/cheap/affordable, like how we use to feed lobsters to prisoners. A $90 heavy duty BROR shelf is ~$30 IN 1990 DOLLARS, about a cost of a Billy back then, except it's larger and much stronger.