It's ironic to use Ikea as an example. When Ikea first expanded beyond Scandinavia, it was the 'fast fashion' of furniture: beautiful design, but sometimes mad

It's ironic to use Ikea as an example. When Ikea first expanded beyond Scandinavia, it was the 'fast fashion' of furniture: beautiful design, but sometimes made of particleboard or polyurethane foam. There's nothing unusual about that today.