Reminds me of that talk on steel mills: https://bhc3.com/2009/05/11/when-being-rational-kills-your-business-clayton-christensen/ https://bhc3.com/2009/05/11/whe

Reminds me of that talk on steel mills: https://bhc3.com/2009/05/11/when-being-rational-kills-your-business-clayton-christensen/ https://bhc3.com/2009/05/11/when-being-rational-kills-your-b... You give up the low-end of your business over and over until one day you wake up trying to compete on quality for a tiny share of the market with no revenue left to fund it.