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If customer research are doing their job properly, you won’t hear about the flop because they already investigated and determined it wasn’t worth the investment

• roenxi 1y ago
  Like when AMD decided that Nvidia was barking up a crazy tree when they started targeting general purpose compute with their GPUs instead of gamers? Companies miss opportunities for high-margin products all the time. There is every chance there is a huge market for high-RAM GPUs, the demand has only started appearing in the last few years. Margins could be anywhere in the space right now. I don't think its been tested, if there is a high-ram but otherwise mid-range card I'd like to know about it.
  • esseph 1y ago
    nvidia barely cares about gamers, which is a huge market segment compared to programmers, and even less that want video cards with lots of ram. Not enough profit when they can chase other, more profitable avenues.
  • scott_w 1y ago
    You're correct but it doesn't quite refute my statement. My statement is that good customer research kills bad ideas before they hit the market (so you don't see the failure). However, it can also be the case that it won't spot a good opportunity, therefore there is no product in the market to succeed or fail. Basically, your statement of there not being a case of a product failing does not prove that market exists. It also doesn't prove that there's no evidence that the market doesn't exist. It just means that there's no publicly available evidence that the market does or does not exist.