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Are Diamonds Even a Luxury Anymore? De Beers Reckons with Price Plunge
- NN88 1y agopaywall: https://archive.ph/7keFx https://archive.ph/7keFx
- Finnucane 1y ago"De Beers chief executive Al Cook wants to save a generation of lovers and newlyweds from what he calls a “huge con” when it comes to buying diamonds. ... London-based De Beers almost single-handedly persuaded generations of consumers that love wasn’t genuine unless it was sealed with a diamond. "