2 ms·
If you’re the VP of marketing though, your incentives are to ratchet up the marketing spending as much as possible in a way that shows ROI.
by Marsymars 1y ago
If you’re the VP of marketing though, your incentives are to ratchet up the marketing spending as much as possible in a way that shows ROI.
- airstrike 1y agoIncreasing spending doesn't increase ROI, so a better version of that argument is that the VP is prone to "empire building" and wants to run a bigger department, with a bigger budget and headcount.
- Marsymars 1y agoYes, that’s better put. (Though I didn’t mean increased ROI - just that increased spending has a non-negative ROI.)