3 ms·
Not all "people" are your customers. The study lends nicely to customer segmentation. Tech-savvy customers are comfortable using it. If you can accurately defi
by mijail 14y ago
Not all "people" are your customers. The study lends nicely to customer segmentation. Tech-savvy customers are comfortable using it.
If you can accurately define who your customer is then you can tailor your user experience to fit them best.
Studies show the people that use Facebook Connect have a higher LTV and show higher engagement.
- mtr 14y agoDo you have any links to these studies? We're building a site that relies on network effects and are considering offering only Facebook authentication, with perhaps other signups available in the future. Anyone have any good case studies on startups that went this route?
- mijail 14y agohttp://goo.gl/a3nnd http://goo.gl/a3nnd this is one. I remember there was a big chat about this on quora.