hmm after some research I'm inclined to believe that 1) oatly is the best tasting product on the market, 2) it's the distribution channels that was the success,

hmm after some research I'm inclined to believe that 1) oatly is the best tasting product on the market, 2) it's the distribution channels that was the success, not the marketing copy, and 3) spending massive amounts of capital into growth of a good product will always yield growth. So no... I stand by what I said, I think they did a lot of things wrong in the marketing department, in spite of having a really solid product.