When you look at the $$$ on hourly basis rather than yearly it all drops to cents. Basically its become very cheap to flood everyone with ads. And since Attenti

When you look at the $$$ on hourly basis rather than yearly it all drops to cents. Basically its become very cheap to flood everyone with ads. And since Attention is a scarce resource we get everyone who wants to capture attention trapped in an arms race for it. The big threat to the whole system is when the amount of time per day people spend consuming media starts to drop thanks to fatigue and finding better things to do.