Anchoring still exists and is something people use, price for sure impacts how people view things, if you make 3 price points for your product, say... $20/mth,

Anchoring still exists and is something people use, price for sure impacts how people view things, if you make 3 price points for your product, say... $20/mth, $200mth and $25000/mth, you can often push people into the middle package more easily, it's called the Goldilocks effect. Pricing and positioning well is a lot of work simply because people for sure still use price as a strange yardstick, and as someone who figures out how to price things and position them for a living, it can be very...frustrating.