4 ms·
I wish someone did an analysis of their marketing. I really hope it was a huge flop because it’s just awful. I despise their horrible advertising and marketing
by spyckie2 1y ago
I wish someone did an analysis of their marketing. I really hope it was a huge flop because it’s just awful.
I despise their horrible advertising and marketing copy in general and I sometimes just have to tell myself, “it’s just oat milk no need to boycott it because some edgy marketing consultant forces you to read their nonsense”.
- mattlondon 1y agoIt's in your head. Someone did something right.
- spyckie2 1y agohmm after some research I'm inclined to believe that 1) oatly is the best tasting product on the market, 2) it's the distribution channels that was the success, not the marketing copy, and 3) spending massive amounts of capital into growth of a good product will always yield growth. So no... I stand by what I said, I think they did a lot of things wrong in the marketing department, in spite of having a really solid product.