Well, the blog post is called "the HALO effect", which isn't even the same as that wikipedia page, but even if it were, the proposed nomenclature is simply a HA

Well, the blog post is called "the HALO effect", which isn't even the same as that wikipedia page, but even if it were, the proposed nomenclature is simply a HALO deal or HALO acquisition, which is very different from the blog post title and wikipedia page.