The article cites customer service interactions as the obvious (and obviously effective) remediation step once a player is identified as likely to quit in a few

The article cites customer service interactions as the obvious (and obviously effective) remediation step once a player is identified as likely to quit in a few weeks. I'd like to know if this is really true. What if the game's fundamental problem is that players become bored over time? What can a CSR do to fix this? Probably not much. The analysis shows that changes in gameplay frequency are far from a random walk and do indeed predict future declines, but it doesn't offer much in the way of clues for how to keep customers engaged. What if it could be shown that a breakdown of a player's in-game social structure (I'm not a gamer, so I'm being vague) also predicts churn? Perhaps helping the player to find some new relationships would be effective. Is game play repetitive? Maybe decreasing frequency of novel experiences predicts churn? This would be good feedback for game designers. Predicting the future isn't of much valuable if it isn't actionable.