Using Bezos as an example of "kind over clever" is a mistake. http://www.forbes.com/forbes/2012/0423/ceo-compensation-12-amazon-technology-jeff-bezos-gets-it_7

Using Bezos as an example of "kind over clever" is a mistake. http://www.forbes.com/forbes/2012/0423/ceo-compensation-12-amazon-technology-jeff-bezos-gets-it_7.html http://www.forbes.com/forbes/2012/0423/ceo-compensation-12-a... #6 “Our culture is friendly and intense, but if push comes to shove we’ll settle for intense.” Data reigns supreme at Amazon, particularly head-to-head tests of customers’ reactions to different features or site designs. Bezos calls it “a culture of metrics.” With dozens of these gladiator-style showdowns under way each week, there isn’t much time for soothing words or elaborate rituals of social cohesion. [...] Feisty debates over what metrics to watch are Amazon’s way of life. “There’s an incredible amount of challenging the other person,” says Manfred Bluemel, a former senior market researcher at Amazon. “You want to have absolute certainty about what you are saying. If you can stand a barrage of questions, then you have picked the right metric. But you had better have your stuff together. The best number wins.” https://plus.google.com/110981030061712822816/posts/AaygmbzVeRq https://plus.google.com/110981030061712822816/posts/AaygmbzV... In some sense you wouldn’t even be human anymore. People like Jeff are better regarded as hyper-intelligent aliens with a tangential interest in human affairs.