This doesn't really back up his argument, but Nielsen's done all sorts of research on how much people read: http://www.useit.com/alertbox/percent-text-read.htm

This doesn't really back up his argument, but Nielsen's done all sorts of research on how much people read: http://www.useit.com/alertbox/percent-text-read.html http://www.useit.com/alertbox/percent-text-read.html In summary: On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. So length is definitely an issue. Not sure on organization, but I really can't see the simpler FAQ style /not/ helping with scanning the page.