The best response would be to offer a reason for people to come back after they leave for a week or so. The worst response would to offer a reason for people t

The best response would be to offer a reason for people to come back after they leave for a week or so. The worst response would to offer a reason for people to leave for a week or so if they weren't going to already. If the company basically offers an incentive for not logging in, word will get around very fast. Then players have an excuse for taking a break, that they are gaming the system to earn an incentive. Penalizing players is ineffective too because you want to welcome back your wayward customers instead of starting to burn bridges ("I'm going to throw out your stuff! Okay, I'm putting it in the trash right now!") So unfortunately, I think all a company can do is have emails and community managers get in touch. Of course, that encourages players to stop playing for a week whenever they want to escalate a customer service issue. It's like you can't win. I discovered at Blizzard that guild features were enormously strategic. When players get into an active guild, especially with people they already know, it becomes hard to leave. The glue that keeps players put is social expectations.