Apple is able to price its products at a huge premium for the same reason that Dolce & Gabbana is able to price its products at a huge premium. It is a luxury b

Apple is able to price its products at a huge premium for the same reason that Dolce & Gabbana is able to price its products at a huge premium. It is a luxury brand which gets a significant part of its value from having a high price. D&G could produce $20 bags for sale at Target and displace some of the counterfeit D&G bags that are sold, but then they would be competing with everyone who makes a $20 bag. This even applies to bags which are physically identical to what they are currently selling.