I'm pretty sure any request for right of first refusal would just be shot straight down. Bear in mind ultimately LB doesn't own the work: their client does. LB

I'm pretty sure any request for right of first refusal would just be shot straight down. Bear in mind ultimately LB doesn't own the work: their client does. LB is one link in a big long outsourcing chain, which is basically how most advertising for large corporations works. You have one big agency at the top, which farms out work to smaller agencies, etc etc.