Okay, I love this paper a lot. Mostly because it does an excellent job of teaching while being cheeky, but it also points out the many ways that people who choo

Okay, I love this paper a lot. Mostly because it does an excellent job of teaching while being cheeky, but it also points out the many ways that people who choose to create perceptions that aren't particularly accurate. The pressure to be "the next big thing" is strong and all of my career I've chuckled at people who present business concepts in grandiose terms the bely the actual thing. Scientists do that too.