> you could also say the baseball card company was exploited and lost out on pricing their cards at $100? The baseball card company is in the business of selli

> you could also say the baseball card company was exploited and lost out on pricing their cards at $100? The baseball card company is in the business of selling lottery tickets. If there wasn't a secondary market for the ones that get really valuable, they'd sell a lot fewer new cards to people looking for a winning lottery ticket. It's a weird business for them because they're selling lottery tickets, but don't necessarily know which ones will be winners. Although with all the statistics and moneyball stuff, they'd sell a probably have a better idea now than in the past.