Unfortunately, this doesn’t seem that innovative compared to our current system where you can spend hours optimizing airline points, and shopping across various

Unfortunately, this doesn’t seem that innovative compared to our current system where you can spend hours optimizing airline points, and shopping across various airlines. I suspect oTAs would not be able to customize the price and thus only their direct sales would be impacted by this feature. Which means people that are loyal to a brand or business travelers would be hurt by this