One maybe(?) not terrible outcome is that flight searches evolve to become instant auctions like ads. I do a search, and the airline bots get a chance to bid o

One maybe(?) not terrible outcome is that flight searches evolve to become instant auctions like ads. I do a search, and the airline bots get a chance to bid on that flight itinerary. This _should_ drive prices down if there isn't collusion with the market-maker. But could lead to marketplace consolidation like ads too, which would then enable the collusion.