The main features of the Fairphone are ethical and sustainable production, repairability and longevity. Of all the people who prioritize those features when bu

The main features of the Fairphone are ethical and sustainable production, repairability and longevity. Of all the people who prioritize those features when buying a new phone, only ~100k users end up buying a fairphone every YEAR. A company like Samsung needs to produce roughly 10x this volume BEFORE launch just to fill their sellout channels, so their financial risk for a global ramp-up is much higher.