> Data has only driven advertising This is not remotely true. I mean it's so incredibly not true I wonder how you came to believe this. Haven't you ever heard

> Data has only driven advertising This is not remotely true. I mean it's so incredibly not true I wonder how you came to believe this. Haven't you ever heard of how hedge funds pay for cellular data to understand retail store traffic, or how satellite photos help them estimate the fullness of gas tanks at ports to predict pricing? Or how data about predicted electrical pricing based on usage helps factories schedule energy-intensive production during times of low pricing? Or how aircraft maintenance companies like AAR rely on "big data" to position replacement parts in a globally distributed system of warehouses to reduce the time it takes to repair aircraft (their contracts are based on airline uptime), thereby reducing passenger delays due to mechanical issues? Or how farms use weather and satellite data to deal with droughts, identify areas to spray, and estimate competitor yields for the purposes of planning? Or how governments now conduct surveillance of pathogens and drug use through sewer water data? Or how semiconductor companies use massive amounts of data collected from production line sensors to massively increase yields and reduce chip prices, despite the complexity of chip production having increased massively? You benefit directly or indirectly from companies using data all the time.