Heh, we did something similar at the bank where I work. Our marketing department, tasked with getting people to complete some "ongoing due diligence" (a bank te

Heh, we did something similar at the bank where I work. Our marketing department, tasked with getting people to complete some "ongoing due diligence" (a bank term, part of KYC), sent out a bunch of SMS' with links to a page (on a non-core business domain) where we then asked customers to enter a bunch highly personal information. The SMS contained a lot of scary language about your account getting blocked and stuff. I didn't know about it before my grandmother handed me an article from the local newspaper and told me some of her friends were worried about it. We laughed and I took the newspaper clipping to work and posted it on the wall of failures. Everybody in IT could immediately tell that this was a pretty bad idea, but we weren't asked. I'd link the article and provide more details, but I'd have to visit my local library, and maybe later.