4 ms·

Read books, get free pizza you want, not the pizza they serve at school. Whoever invented this is a genius. I still regret losing the holographic Book It! pin I

Read books, get free pizza you want, not the pizza they serve at school. Whoever invented this is a genius. I still regret losing the holographic Book It! pin I had, but I can probably find another one if I look.

RandallBrown 1y ago
It was sort of Ronald Reagan that invented it.
- aspenmayer 1y ago
  It seems that Reagan was involved from very early, but Book It! was created by Pizza Hut folks: > Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more. https://en.wikipedia.org/wiki/Pizza_Hut#Book_It%21 https://en.wikipedia.org/wiki/Pizza_Hut#Book_It%21 This is not at all to discount how Reagan championed Book It! specifically. He also worked on other literacy projects, and declared 1987 the Year of the Reader. https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-s... | https://web.archive.org/web/20250512024034/https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html https://web.archive.org/web/20250512024034/https://www.latim... > Like many simple plans, this one was hard to realize. Beginning last January, Gunther met several times with Secretary of Education William Bennett, representatives of President Reagan’s Task Force on Private Sector Initiative, and teachers’ and school administrators’ groups. With input from the educators, Gunther and his associate Sharon Knight designed a program. https://www.reaganlibrary.gov/archives/speech/proclamation-5584-year-reader-1987 https://www.reaganlibrary.gov/archives/speech/proclamation-5... | https://web.archive.org/web/20250515204005/https://www.reaganlibrary.gov/archives/speech/proclamation-5584-year-reader-1987 https://web.archive.org/web/20250515204005/https://www.reaga... https://www.flickr.com/photos/109483711@N02/13567960943/in/pool-2621597@N21 https://www.flickr.com/photos/109483711@N02/13567960943/in/p... | https://web.archive.org/web/20150324235000/https://www.flickr.com/photos/109483711@N02/13567960943/in/pool-2621597@N21 https://web.archive.org/web/20150324235000/https://www.flick... Considering how involved he was in the project and how early, I'm won't quibble on this point, since you said sort of invented. I don't see how it would have had the success it did without his involvement and efforts, but he didn't invent it strictly speaking.

RandallBrown 1y ago

It was sort of Ronald Reagan that invented it.

aspenmayer 1y ago
It seems that Reagan was involved from very early, but Book It! was created by Pizza Hut folks: > Book It! was conceived in 1984 during a dinner with Art Gunther, President of Pizza Hut, and Bud Gates, SVP of Marketing at Pizza Hut, as a way to help Gunther's son read more. https://en.wikipedia.org/wiki/Pizza_Hut#Book_It%21 https://en.wikipedia.org/wiki/Pizza_Hut#Book_It%21 This is not at all to discount how Reagan championed Book It! specifically. He also worked on other literacy projects, and declared 1987 the Year of the Reader. https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-s... | https://web.archive.org/web/20250512024034/https://www.latimes.com/archives/la-xpm-1985-11-15-vw-2399-story.html https://web.archive.org/web/20250512024034/https://www.latim... > Like many simple plans, this one was hard to realize. Beginning last January, Gunther met several times with Secretary of Education William Bennett, representatives of President Reagan’s Task Force on Private Sector Initiative, and teachers’ and school administrators’ groups. With input from the educators, Gunther and his associate Sharon Knight designed a program. https://www.reaganlibrary.gov/archives/speech/proclamation-5584-year-reader-1987 https://www.reaganlibrary.gov/archives/speech/proclamation-5... | https://web.archive.org/web/20250515204005/https://www.reaganlibrary.gov/archives/speech/proclamation-5584-year-reader-1987 https://web.archive.org/web/20250515204005/https://www.reaga... https://www.flickr.com/photos/109483711@N02/13567960943/in/pool-2621597@N21 https://www.flickr.com/photos/109483711@N02/13567960943/in/p... | https://web.archive.org/web/20150324235000/https://www.flickr.com/photos/109483711@N02/13567960943/in/pool-2621597@N21 https://web.archive.org/web/20150324235000/https://www.flick... Considering how involved he was in the project and how early, I'm won't quibble on this point, since you said sort of invented. I don't see how it would have had the success it did without his involvement and efforts, but he didn't invent it strictly speaking.