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Banks making everyone a VP is a marketing gimmick. Customers like to think they’re talking to a senior manager about their home loan, rather than some worker b
by bigfatkitten 1y ago
Banks making everyone a VP is a marketing gimmick.
Customers like to think they’re talking to a senior manager about their home loan, rather than some worker bee. Makes them feel important.
- ponector 1y agoBut it is not related to customer feelings nowadays. A lead of a small team of engineers has director title.
- moomoo11 1y agoMaybe at an early stage startup. Nobody takes such people seriously unless that startup later has a successful exit. And by successful I mean a big exit. Like IPO or high 9 figure or bigger acquisition. Imagine working somewhere and then walking away with peanuts and calling yourself a “director”. Of what? You got played lmfao.
- FirmwareBurner 1y ago>Banks making everyone a VP is a marketing gimmick. Didn't all the characters in American Psycho had the title VP on their business cards?
- potato3732842 1y agoIt's as much a response to regulatory stuff as it is a marketing and perception thing. All these banks over the years were faced with rules either from their insurers and/or government to the tune of "you must have a process to control X" and they say, "well, ugh, I guess only VPs can do that" and then as they grew and merged and were acquired by each other it pushed the VP title way down the org chart.