According to the complaint, people, generally, are putting their money where their mouth is, and that the market prices such higher, as one would expect. The p

According to the complaint, people, generally, are putting their money where their mouth is, and that the market prices such higher, as one would expect. The problem is the information asymmetry: a consumer can't know if the word "sustainable" indicates sustainable practices, or is just ink. That's where regulation ought to step in, but of course, waves at current political turmoil…