>> The marketing/PR trend of speaking to communities as though they're kindergartners is distracting and off-putting. I think this is just changing with the ti

>> The marketing/PR trend of speaking to communities as though they're kindergartners is distracting and off-putting. I think this is just changing with the times. Go back a bit further and the idea of communities around products is the new cool thing. Personally I find that a bit weird. We have a whole generation of people who find social media managers talking to each other hilarious.