Ironically, social media has been atomizing. It's just continued the trend towards the isolated individual - now screaming into the social media void. While I d

Ironically, social media has been atomizing. It's just continued the trend towards the isolated individual - now screaming into the social media void. While I don't think the article is wrong (except the bit about the early stages of transforming the Middle Ages being in 1660 -that's really wrong), it doesn't really address the basic problem we face now: how to overcome the increasing atomization. The examples given are pre-internet/pre-social media except the last, I suppose, about forming "metalabel", but even there there it's really light on details and basically suggests "collaborate with some friends". In the past people took action (forming unions, for example) in meatspace. Now we think we're taking action by complaining about the state of the world on social media.