Like them or not, these kinds of exaggerations and not-quite-lies are common in business for a good reason: if customers, partners, investors, and/or employees

Like them or not, these kinds of exaggerations and not-quite-lies are common in business for a good reason: if customers, partners, investors, and/or employees ever perceive a company as a failure, they will start leaving the company. Once a company starts losing customers, partners, investors, and/or top people, it can quickly find itself in a downward spiral that is extremely difficult to reverse. When it comes to entrepreneurs specifically, more often than not the positive spin is just a sincere effort to generate momentum 'out of thin air' when facing the harsh realities and stomach-churning odds of entrepreneurship. What that woman profiled in TechCrunch did, however, was very different: she crossed the line.