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I think it's a three part process, 1. They only name important features. 2. They give the spotlight to only one new feature at a time and they make it the cor
by redial 14y ago
I think it's a three part process,
1. They only name important features.
2. They give the spotlight to only one new feature at a time and they make it the cornerstone of their marketing efforts.
3. They are consistent across their entire product line.
That why almost everybody knows the word unibody. Now everyone knows the word retina.
- incision 14y agoRight, I wasn't being facetious. It's genuinely impressive how they successfully put together all the things that you mention and at least a handful more while others juggle incredibly cumbersome, abstract names. The power of these things seem obvious to me, but the fact that only Apple pulls it off suggests that I'm nuts.