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I don't know. If Lenovo, Motorola and Microsoft had teamed up and said "HiDPI is the future, we're putting it on our flagship devices and making it a primary f
by tvon 14y ago
I don't know. If Lenovo, Motorola and Microsoft had teamed up and said "HiDPI is the future, we're putting it on our flagship devices and making it a primary feature of Windows". If they had done that, and implemented it well (eg, most people say it's gorgeous), then they could have named it "Windows ThinkDensity MotoDisplay Technology 8" and that is more or less what we'd be calling it.
Point is, it may be something that is conceptually simple and technologically practical but if company X bets their flagship product on the tech and ends up being the driving force in the mainstream adoption of said technology, then I think they get to brand it.
- incision 14y agoI don't know about that. I believe a big part of "Retina" working is the simple, flowing, suggestive name. Sony achieved this with "Walkman". Motorola got it with "RAZR". Samsung is right there with "Note", and "Galaxy" would be a great qualifier but has become a bit diluted by being stamped on everything. (In my opinion, Galaxy should have been transitioned to the ultimate qualifier to let people know that it's a premier, high-end product.) Stuff like "Super AMOLED Plus" and your "Windows ThinkDensity MotoDisplay Technology 8" there is madness.
- wmf 14y agoMicrosoft actually did put a lot of high-DPI work into Vista, but PC makers and app developers completely ignored it. An advantage of Apple's vertically-integrated model, I guess.
- erichocean 14y agoI'm going to take a wild guess here that you either (a) don't work in marketing, or (b) if you do, you work for Microsoft. :)
- arn 14y agoMicrosoft's version of Retina is called ClearType Full HD Display. Non retina is called ClearType HD Display.
- Evbn 14y agoYou forgot a few TM and R superscripts. Not having these is one of the main distinctions of Apple's marketing copy.