I would suggest some shades of meaning on the Mencken quote. You're absolutely right that showing contempt for your audience will -absolutely- pave the road to

I would suggest some shades of meaning on the Mencken quote. You're absolutely right that showing contempt for your audience will -absolutely- pave the road to losing money. In contrast if you -pander- to the lowest common denominator of intelligence required for engagement? Money printer go brrrrr.