Thinking of ways to profit from it is the absolute norm but, yes, it is perverse. I'd happily run it as a non-profit with the purpose of highlighting the value

Thinking of ways to profit from it is the absolute norm but, yes, it is perverse. I'd happily run it as a non-profit with the purpose of highlighting the value of people's data. Tough gig though, when there are all these "off switch" guys around.