There's nothing better for consumers because backing up is not a consumer behavior. Backing up is a business behavior and because it is a business behavior peop

There's nothing better for consumers because backing up is not a consumer behavior. Backing up is a business behavior and because it is a business behavior people pay other people to do it. Or to put it another way, the association of backing up with moral virtue doesn't pass ordinary people's subconscious bullshit detector.