Isn’t the simple answer: to compete? The first movers in a market has an advantage and gains a substantial market share. Trailing competitors may use price as a

Isn’t the simple answer: to compete? The first movers in a market has an advantage and gains a substantial market share. Trailing competitors may use price as a way of, at least, diminish the first movers market share somewhat while searching for other monetization opportunities until such is found or the funding eventually runs out.