The article is about Nike. I think that Nike is an interesting case study but I don’t really like this article. A fitness YouTuber / influencer who I follow th

The article is about Nike. I think that Nike is an interesting case study but I don’t really like this article. A fitness YouTuber / influencer who I follow thinks that part of Nike’s issues was that they never had a good strategy for influencer marketing, which has became very important recently for apparel brands. Video, but I summarized the main point: https://youtu.be/TXEB0iC2UbA?feature=shared https://youtu.be/TXEB0iC2UbA?feature=shared