Important to note as part of the issues with Nike is their focus on direct to consumer [1] that left space open at physical retailers for other brands to get di

Important to note as part of the issues with Nike is their focus on direct to consumer [1] that left space open at physical retailers for other brands to get distribution and exposure. [1] https://www.cnbc.com/2024/04/12/nike-ceo-acknowledges-it-went-too-far-in-direct-push.html https://www.cnbc.com/2024/04/12/nike-ceo-acknowledges-it-wen...