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I am not as picky as the author but I also find it crazy the amount of laptop models for a given brand. Same for smartphones. I don't understand how having so m
by prmoustache 1y ago
I am not as picky as the author but I also find it crazy the amount of laptop models for a given brand. Same for smartphones. I don't understand how having so many SKUs at similar price points can be profitable.
- datadrivenangel 1y agoDifferent model numbers allow discount segmentation by distribution channel so that price matching can be defeated. Also it makes it easier to slip out of issues by updating sku numbers.
- red-iron-pine 1y agoexplain
- porridgeraisin 1y agoThey can sell the same "production output" as different SKUs with different prices in different markets/retailers, with just enough minor cheap-to-make variance so regular people can't find out.
- dragonwriter 1y agoIf you are competing with other hardware sellers in the same software ecosystem, then you are competing for buyers that have a diversity not only of means, but of value weighting for different features; having different SKUs with different feature mixes at similar price points is how you compete in that market. Having simple tiers rahter than multiple offerings with different focuses at similar price points and also a diversity of price points works really well if you aren't competing that way, but not everyone can be Apple.