Fire people. Stonks go up. Bonus! Stonks go down - fast - when all those fired people stop buying, but that's a problem for the next CEO. As you say, they cou

Fire people. Stonks go up. Bonus! Stonks go down - fast - when all those fired people stop buying, but that's a problem for the next CEO. As you say, they could also expand. Or just fix the problems with the site. But they don't have the imagination to do that.