Honestly, this just seems like really creative and earnest hospitality. To summarize the somewhat fluffy piece - > Kirk also has a gigantic database of each gu

Honestly, this just seems like really creative and earnest hospitality. To summarize the somewhat fluffy piece - > Kirk also has a gigantic database of each guest — about 115,000 people — and knows how many times they’ve dined at Lazy Bear since it first opened as a supper club in 2009. She then dives into social media and finds extra information that is publicly available to get a sense of who the guests are before they come in. Finally, she puts all the data she’s gathered into a color-coded Google document that every member of the team, front and back of house, studies. “We get hundreds of emails a day, and the intimate details that some people are willing to share, sometimes we’re like ‘Holy crap. I can’t believe you told us that,’” Booth said. “But then there’s the fun, the literal joy, our team feels when they get to make these special touches with those details.” -- That sounds great to me! I think some commenters are imagining a kind of Black Mirror meets Berghain meets social credit scenario, but it seems like really none of those things. Cynically, one could perhaps paint it as another clever way for Bay Area folks to convert capital into emotionally emulated human experiences, though even amongst that list I'd consider it one of the more wholesome.