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Consumers pick _largely_ based on cost and features, with a things like brand, ethics, and environment coming second. However, consumers can only pick an option
by onion2k 1y ago
Consumers pick _largely_ based on cost and features, with a things like brand, ethics, and environment coming second. However, consumers can only pick an option from choices they've heard of. Advertising is about getting into the list (and influencing choice a bit by demonstrating the brand image); the product itself still has to a good choice for the customer to make a purchase.
- account42 1y ago> with a things like brand, ethics, and environment coming second I don't think that's true at all - usually brand comes first and ethics are not even considered. > the product itself still has to a good choice for the customer to make a purchase Not at all, the consumer only needs to be made to believe that it's a good choice which is very far from being the same thing.