4 ms·
Sensational headline. Apple's marketshare is about 7%, the biggest competitor (Samsung) reaches 21% (by the article, that doesn't state what kind of (cheap?) ph
by digitalengineer 14y ago
Sensational headline. Apple's marketshare is about 7%, the biggest competitor (Samsung) reaches 21% (by the article, that doesn't state what kind of (cheap?) phones Samsung sells).
As always Apple's market-share could be bigger "if they were only to produce a cheaper, less feature-rich iPhone". This statement is made what? Once a week for the past 7 years? I'd take profit versus market-share every time.
- slurgfest 14y agoI don't know that it is that sensational, it seems to be more in the vein of stating something obvious that may not be so obvious stateside. Apple's strategy is like Tiffany's or BMW's or some companies which sell some sort of couture to the mass market. These are not trying to capture the mainstream of the developing world, but the top 1%. These are premium, luxury brands, and their sales actually benefit from the higher price because of the reasons that people choose their product. If Armani starts moving a lot of $3 boxers, or BMW starts selling $8k capsule cars, it won't help them. This isn't purely about profit, of course there is lots of money to make on volume. Rather - without the prestige these companies lose a ton of competitive advantage that they have carved out for themselves.
- wisty 14y agoAn headline with "Apple", "fails", and "China" in the headline is sensational? That's umpossible!
- chrischen 14y agoYou mean unpossible?