>considering that history is cyclical I have high hopes that it will come back Not quite. As McLuhan said, the medium is the message. Once you get a new medium

>considering that history is cyclical I have high hopes that it will come back Not quite. As McLuhan said, the medium is the message. Once you get a new medium, it changes how people think and behave. Television changed how people treated entertainment forever, cars changed how transportation worked forever (I'm sure the horse industry hoped history was cyclical), etc, etc. Even within the realm of social media itself, we saw successive irreversible stages. Text content gave way to images and memes which gave way to videos which finally gave way to short term video content. They are all competing in a Darwinian struggle in the attention economy, and once they gain traction, they change how people use their devices completely.