There’s an easier way to promote on social media without becoming a life consuming personal brand. Get yourself on those accounts that curate content. Get you

There’s an easier way to promote on social media without becoming a life consuming personal brand. Get yourself on those accounts that curate content. Get your song featured on curated Spotify lists or Instagram/TikTok accounts that review books of a specific genre, or get a guest spot on a podcast about your topic. This is like the old way of marketing. In the old days, you’d apply to talk at writing conventions, table, do book tours at stores, go to relevant events locally, and partner with libraries locally. To follow the song analogy, musicians used to send songs to DJs and radio hosts. Maybe your at a college radio level, or local broadcasting. Find your stations, build up your reputation. In the end of the day, people have found their networks and communities. You should try to enter them and be a part of those communities rather than build one up for yourself. The author has this insite when she describes most of her following is through some form of word of mouth. This social media era is the same, except some of the word of mouth is direct (DMs, IRL conversations) and others are through communities. In an era of everything being algorithmically served to you, I’m impressed by how often personal recommendations weigh far heavier for people. A good example I’ve seen is restaurants. Sure, I might Google or Yelp, but if someone I know has similar taste recommends a place, I’ll give it a shot. It doesn’t need to be someone I know IRL or virtual, it’s just a person who shares the same interests. I think this works well if you’re trying to promote something real, like what this author is doing. I have no solution for personal content.