Part of the problem is that most of these social media platforms have abandoned the "social media" paradigm entirely (which is to say, a platform that lets you

Part of the problem is that most of these social media platforms have abandoned the "social media" paradigm entirely (which is to say, a platform that lets you interact and stay in touch with people you know via the internet) and shifted to an enshittified attention economy monster that turns users into content producers and content consumers, not always of content that has anything to do with socializing. It seems like this author is effectively struggling with marketing in the attention economy. It sucks, but honestly this just sounds like the same challenge that marketing has been grappling with for ages.