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Ask HN: How do I get traffic and distribution for my app cheaply?
We built a SaaS. There are enough competition and people are making millions in our vertical. We confirmed demand and have sold subset of features and made probably $500.
However, our website and app have no almost traffic. The money we made was from single platform that has shutdown now. So we dont have distribution.
I am posting on LinkedIn and have started blogs. But, it will take time to capture traffic with blogs. I dont know but it could be 6-12 month game based on what I have read.
What can I do to bring much more traffic and increase distribution of our web app? I have tried Show HN but my app had no comments. HN is likely not a good audience anyway.
I can spend probably $300/month on Google Ads but that does not lead to massive traffic and often we get people from third world countries and freeloaders who never buy. I never made money from someone subscribing to our app using Google Ads in the past.
I reached out to some creators on X and got quoted $3k, $5k or $10k per post. I did not realize prices are these high when we are not even not sure whether X is mostly bots.
I have read $200 - $500 per mention from newtubers but again that is very expensive for someone like us who sells $20/month SaaS.
How are people who are not part of networks like YC or not funded by venture capital doing it?
Unfortunately I dont have much following on LinkedIn (all engineers who never buy) and our company, being new, also dont have much following on X (10-20 followers only).
What do you suggest that helps us bring traffic, distribution and ultimately leads to purchase?
- cranberryturkey 1y agoDude, it used to be so easy, now everywhere you try to promote you get shadow banned. I'm running into the same issue. I have several apps that are fully functional and accept payments, but I cannot get users.
- notlemon 1y agoare we aka regular people doomed unless you got VC money?
- cranberryturkey 1y agoaside from ads i really don't know how to get users anymore.
- Oras 1y agoHere are the things I've tried: - Most LI and X posts are just bots; do not believe the numbers. I paid for posts on LI, saw 300 to 400 likes, about 100 comments, and a handful of reposts, but the traffic didn't reflect. Later, I learned they were just pods (automated bots or automated accounts liking each other with no real engagement). - Writing comparison pages (alternative to) between my service and competitors. Took 3 to 4 months to start having keywords indexed, no real traffic yet, but it is expected (my market is saturated with SEO, all competitors are years older than mine). - None of the usual channels (HN, Reddit, ProductHunt) brought any meaningful traffic. Things I want to try: - TikTok marketing, I might start doing some videos explaining the value of the product to see if it helps or not. Things I want to try but can't due to the service being free: - Affiliate marketing. I've seen some services gaining traction with that. Good luck!