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Not just their users, the US government too. They've successfully turned it into a geopolitical issue. Apple not being viewed in the same light as Microsoft in
by qweiopqweiop 1y ago
Not just their users, the US government too. They've successfully turned it into a geopolitical issue. Apple not being viewed in the same light as Microsoft in the 90s is one of the best marketing ploys ever seen.
- rickdeckard 1y agoTowards the US government they surely play a different narrative and emphasize on revenues/profits as well as their leadership position as US company being threatened. Towards the users the narrative is never about revenue/profit of Apple, and never acknowledge their leading market position. But the end user narrative also works for US government members with influential position but low subject-matter knowledge.