> They'll let someone else figure out if there is a market for it and then they'll refine it. The same was said about Nokia, RIM, Sony, and Microsoft, yet they

> They'll let someone else figure out if there is a market for it and then they'll refine it. The same was said about Nokia, RIM, Sony, and Microsoft, yet they failed. The current iteration of leadership at Apple doesn't have a strong history of successfully launching monetizable software plays other than the App Store, and that is a fairly distinct muscle. More critically for Apple and the target personas who read Axios, Apple will not be able to justify it's current P/E ratio, because it's growth story has become difficult and it's margins are weaker now. That is why Apple is "turning" into a loser. > Apple didn't invent the mobile phone, or the laptop, or the mp3 player, etc Apple in the 2000s also didn't have a PE ratio in the 30s, which gave it more breathing room as it's product was it's products, not it's stock. Apple became a victim of it's success, as it is now treated as a blue chip - and by blue chip standards it is one of the less diversified ones (similar to Tesla imo)